Nicki Minaj Partners With K-Mart; Launches New Multi-Department Lifestyle Brand
Nicki Minaj is making more moves in the business world. Following deals with Pepsi, M.A.C., and OPI, she has most recently announced a partnership with Kmart to sell her multi-department lifestyle brand.
“I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful Barbz all across the U.S.,” said Nicki in a statement.
Nicki will launch apparel and accessories collections in conjunction with Kmart and the ShopYourWay.com social shopping platform. Minaj will develop the lines, which will be available exclusively at select Kmart locations and on ShopYourWay.com beginning this year.
She will oversee the design and development of the brand so that it reflects her strong creative talent, expressive personality, and distinctive individual style.