GTB, Style House Files Announce Partnership with Selfridges



Guaranty Trust Bankplc in collaboration with Style House Files, a  creative development agency, have announced a partnership with  Selfridges, UK, the famous London fashion destination voted the best  department store in the world for the second time consecutively.The partnership which re-affirms the Bank?s on-going support for the  growth and exposure of African fashion and Art, is tagged Guaranty  Trust Bank presents Ndani – a Style House Files Initiative?. Ndani  represents the beauty of Africa and the innovative partnership entails  the display of African fabrics and designs made by select fashion  designers. These designers will exhibit at Selfridges on London?s  Oxford Street in the UK between November 2012 and January 2013.

Participating labels include: Lagos Fashion and Design Week (LFDW)  2012 Young Designer Of The Year Finalists, AGU and House of Silk,  DOT  Handbags, Eki Orleans, Ituen Basi, Jewel By Lisa, Lanre Da Silva  Ajayi, Odio Mimonet and Tiffany Amber.  These designers will be  showcasing their Spring Summer 2013 womenswear collection and  accessories exclusively at the special Nigerian pop-up store within Selfridges during the project.

Commenting on the project with Selfridges, the Managing Director and  CEO of Guaranty Trust Bank plc, Mr. Segun Agbaje stated that GTBank is  a Proudly African and Truly International? institution with a passion  to revolutionize banking in Africa and advocate the projection of  Africa?s rich culture to the world. He further stated we have decided  to sponsor this initiative because we realize that the whole world  needs to know about the creativity of African fashion designers and  their contributions to global art development.”

Omoyemi Akerele, Creative Director of Style House Files stated this  partnership with GTBank and Selfridges signifies what Style House  Files represents; moving beyond the runway and making an impact which  will result in creating a financial viable model for creative growth  in the Nigerian fashion industry.? She further added ?at the moment  the global fashion industry is being influenced and inspired by Africa  and it is time to move Nigerian labels to the mainstream to take  advantage of this.?

Judd Crane, Director of Womenswear at Selfridges said “We are very  excited by the prospect of being the first department store in the  world to give a proper showcase to some of the best fashion designers  in Nigeria. We were won over by the talent we found there and are  delighted to be able to help the Nigerian fashion industry to be  further exposed to an international clientele.”

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