YDx, SoundCity, Beat FM Set for Inception 2012 In Lagos

All is set for the ultimate summer time in Nigeria as YDx, a youth marketing company and its partners SoundCity, Beat FM and Naija FM organizes the Inception 2012. The summer beach party is billed to attract over 6,000 people across the country ranging from university students to young business professionals into the cosmopolitan city of Lagos. It takes place at the popular Elegushi Private Beach in the heart of Lekki on the 29th of September, 2012.
The summer beach jams which is tagged “Inception 2012” is the 2ndedition of an interactive initiative designed with the goal of making Lagos State the preferred summer break destination for African students because of its legendary Nightlife and fantastic beach-line. It will also create opportunities annually, where students from all over the continent can enjoy discounts in luxury hotels, holiday parties and exotic moments with beach excursions in the centre of excellence.
According to the Chief Operating Officer, YDx, Mr. Tunde Alabi, the Inception 2012 is a novel concept in this part of the world and it is geared towards bringing out the creativity and true artistic nature in the younger generation. The Summer Beach Party will also serves as a support platform for the tourism industry which is growing at a very fast pace. It avails the youths a chance to mix and interact with top music stars, fashion icons Nollywood celebrities and entertainment moguls like Ice Prince, Vector, Black Magic, SDC, Phenom, Jimmie and DJ Caise of Beat FM, QPA’s and SoundCity VJ’s among others.
Alabi added that for the summer beach party which kicks off by mid-day; there will be several competitions which vary from beach activities like beach soccer to beach volleyball, paintball and a beach pageant. The fun filled afternoon will culminate into a UV party later in the evening with go-in-d-dark body paint, cups and lots of fun on the beach. To be a part of these most sought after event of 2012; interested students and fun lovers can visit and get more details on the company’s facebook fan page at   
YDx is Africa’s leading youth marketing company which specialises in providing relevant and innovative marketing solutions to clients specifically targeting the youth market from 0-34 years as well as the family market. The company provides various services which includes school campaigns, character marketing, road shows, events, competitions, shopping centre promotions, In-store promotions, trade exchanges and partnerships while working closely with clients to ensure all elements are 100% aligned to brand and target market.

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