Ouch dazzles at the African Fashion Week in London

OUCH Designer UCHE NNAJI and a model

Nigeria’s foremost fashion retail brand, OUCH COUTURE has showcased its new
collection of Urban street Wear at the just concluded African Fashion Week
London (AFWL). The Creative Director of the fashion range Uche Nnaji  joined
fifty other designers from across the world to exhibit Africa-inspired

The AFWL provided the opportunity for the ace designer to unveil his new
collection of Urban Street Wear, ‘234’ which pays fashion homage to
Nigeria’s international dialling code. The designer stole the night as his
collection opened to an excited reception from guests including an interview
with fashion bible Vogue.  In the full glare of summer, it was the perfect
time for the designer’s fabulous splash of bright colours and comfy polo’s
stole the night; wowing the audience with his fresh mix of trendy
sophistication and comfort.

“OUCH has been all about expansion this way, and deepening the sense of this
brand as both a part of the Nigerian lifestyle and as an authentic African
ambassador,” Nnaji said. “This is another step in that direction and we are
excited about it.”

The OUCH brand was launched in 2007, as an exclusive menswear range
operating from Maryland Lagos State, and has expanded to include outlets all
over Lagos, it can also be found in stores around the country. In 2010, the
designer showcased his Platinum Collection range at one of fashion’s biggest
platforms, the New York Fashion Week. His latest collection of Urban street
wear, the ‘234’ range comprises mainly of Polo’s and T-shirts, the designer
also replicates the cosmopolitan appeal of the I love New York Tshirts with
his I Love Lagos and I Love 9ja T-shirts.

The premiere of the AFWL which took place at the Gibson Hall, Bishopsgate in
London from the 5 to 6 August, has been praised as the biggest platform ever
dedicated to African inspired fashion in Europe. The two day event was
graced by over 4700 visitors.

Photo credit: Des Richards Freelance Fashion Photographer. Photo and
Digital Art Productions.








Leave a Comment