EXCLUSIVE : ONE ON ONE WITH LEE MAGAZINE PUBLISHER, LYDIA BABATUNDE.
WHO IS LYDIA BABATUNDE?
Lydia Babatunde is a God fearing person, confident, hardworking, sociable, amicable, cheerful and above all a cool headed person.
TELL US ABOUT YOUR BACKGROUND?
I was born in Lagos Surulere to be precise, but I grew up in Ijanikin Lagos state. I was born into the family of Mrs and Mrs Babatunde Abegunrin. I am the third child of four children 3 girls and a boy. I attended learning field primary school, and furthered my education in Hope Bay College and graduated from Obafemi Awolowo University, with a B.sc in Sociology and Anthropology.
WHAT IS YOUR FAVORITE CHILDHOOD MEMORY?
My favorites childhood memory, was when I used to visit Amusement park in early 90’s. Then I was a little kid it used to fun…WoW!
YOU WORKED AS A SUB EDITOR IN OVATION, TELL US ABOUT IT?
(Laughs) I never did, the C.E.O of Ovation Magazine is a godfather to Lee Magazine, so we could not help the closeness.
WHEN DID YOU DECIDE TO START PUBLISHING YOUR OWN MAGAZINE?
Basically I had the plans during my service year, because I have always been an entrepreneur from my first year in the university. I started officially in November 2009, and dropped my maiden edition in February 2010.
WHAT INSPIRED THE LEE MAGAZINE?
I love reading magazines, both international and local especially the entertainment ones. So I thought owning my own magazine would not be a bad idea, I decided to put Lifestyle, Entertainment and Entrepreneur all together which gave birth, to Lee Magazine.
WHEN WAS THE FIRST PUBLICATION?
It was in May, 2010.
FOR HOW LONG HAS LEE MAGAZINE BEEN IN THE MARKET?
Lee magazine would be clocking I year In the market in may, So get ready for some celebrations (smiles).
WHERE CAN IT BE PURCHASED OR SUBSCRIBED ?
All vendors within and outside Lagos, still selling at Terra culture v/i, hub media store Lekki, Kinghouse plaza Festac, Royal Eatries Magodo and so many other outlets.
WHAT IS LEE MAGAZINE ALL ABOUT?
Lee magazines consists of Lifestyle, Entertainment and Entrepreneur putting all these together, that’s what lee magazine is about..
ASIDE FROM LEE MAGAZINE , WHAT ELSE DO YOU DO?
I am a business woman, and I also run lee entertainment which is into Artiste Management, Pr Services, Event Management,rebranding, etc.
AS THE EDITOR IN CHIEF OF LEE MAGAZINE , WHAT ARE THE CHALLENGES YOU
FACE WHEN YOU STARTED ?
I would say we have faced lots of challenges, especially when we just started. There is this Nigerian mentality when you just start something, everybody wants to know what you would come out with, so it was really hard for us to get sponsors and adverts. Then the vendors and other market channels, giving their own share of the problems too. As we move on it gets better, we still face challenges but it can only get better.
HOW WAS YOUR FIRST JOB LIKE?
This is my first job after school, the only job I did was during my service year and I worked with the national assembly, I had mad fun *smiles**
WHOSE JOB WOULD YOU LIKE TO STEAL?
(Laughs) I would not steal anybody’s job o, I have people I admire like the CEO of Hip-Hop world (Ayo Animashaun) . I admire his job a lot, but I would not steal it o. *laughing**
IF YOU WERE NOT DOING THIS JOB, WHAT WILL YOU BE DOING?
I would have been a human resources manager, in a telecommunication company.
WHAT DO YOU ENJOY MOST ABOUT YOUR JOB?
Getting paid for what you have a passion for, you’ll have time to do anything else you want to do. (like just getting paid to have fun).
WHAT WAS YOUR MOST UNCOMFORTABLE PROFESSIONAL MOMENT?
My most uncomfortable professional moment, was getting celebrities for the maiden edition of Lee Magazine. It was hell, we heard different kind of things from different celebs, Right now I am very used to it.
WHO ARE YOUR BIGGEST INFLUENCES IN THIS JOB?
Well there are quite a number but I would just give you a run through, I have Dele Momodu, Ayo Animashaun, Gbenga Adeyinka, Balkiss Adesokan, Gbenga Elutidoye, there are so many of them. These people has influenced me a lot in their own little ways.
WHERE DO YOU SEE LEE MAGAZINE IN 5 YEARS OR YOUR CAREER IN FIVE YEARS?Ah! Lee magazine o, my career o, they are all the same thing. With God we have achieved all these in less than a year. In five years I see lee magazine going globally, winning international awards and so on. But seriously I see lee magazine exploring the world as at that time. *smiles**
THANK YOU FOR YOUR TIME
You are welcome..