Beauty

The Face of Maybelline New Campaign Is A Man But Who?

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Maybelline, a major American makeup brand sold worldwide has announced its new ad campaign for its Big Shot Mascara by Colossal and that features who?; Manny Gutierrez, a popular YouTube personality cum Instagram. Surprisingly being a a man, Manny is also the first man to star in a Maybelline campaign.

After decades of limiting makeup ads to women, beauty brands are finally getting the hint that makeup isn’t just for girls; it’s for guys too. Back in October CoverGirl named James Charles its first CoverGuy, and brands like Milk Makeup and Anastasia Beverly Hills have been featuring men in advertising campaigns and on social media for a more universal and inclusive approach to beauty. Even Giorgio Armani launched a gender-neutral lip balm called Him/Her Lipcare this past fall.

Manny, a beauty vlogger and social media influencer with almost 3 million followers, stands by his mission to provide makeup advice and inspiration to men and women.


Credits: Glamour

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